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Privacy Policy

ADATA is committed to protecting the privacy of visitors to our website (including Store XPG and XPG Official Website), and of all customers who purchase our products. "ADATA" refers to ADATA Technology Co., Ltd. and its subsidiaries and affiliates. The Privacy Policy (the "Policy") below is intended to aid understanding of what personal information is collected and how that information is used. By using ADATA’s website and/or by submitting personal information to ADATA, you express your agreement to the processing of your personal information in the manner provided in the Policy. If you do not agree with the Policy, please cease using ADATA’s website or providing ADATA with your personal information.

Information ADATA Collect

When you use our SERVICE, we may need to collect certain information from you when use or interact with our SERVICE (hereinafter referred to as “Information”); we may ask for the following information:

Information you provide to us

  • Your e-mail address and country/region when you sign up or log in XPG Member account; if you use your social media account to log in or sign up for XPG Member account to use our SERVICE, any publicly available information (including but not limited to your profile picture, gender, date of birth and language setting) associated to your social media account may also be collected by us.
  • Your name, mailing/shipping/billing address (including zip code), contact information, e-mail address, credit card number or other payment service information when you make a purchase of our devices, paid services or for certain customer service request.
  • Your name, mailing/shipping address (including zip code), contact information, e-mail, age, gender, date of birth and ID number when you enter our events or campaigns.

Information from your use of SERVICE

  • Device information: such as your device model, serial number, the version and type of your operation system, IP Address, MAC Address, IMEI number and other unique device identifiers.
  • Log information: such as the settings, activation time of your devices, the network you use to connect to our SERVICE, the status of the network, telephony log information, standby status, crash history, preferred interface, type and language settings of browser, diagnose and usage data as well as your usage behavior on our SERVICE.
  • Location information: such as the version of your devices’ GPS and Wi-Fi module, GPS signal, data identifying nearby Wi-Fi access points and cell towers, the time zone and local time where the device is used.
  • Application information: such as the type of your installed applications or software, your usage and interaction with content offered through SERVICE, for instance, the install and uninstall time, frequency of your usage, the category of your preferred applications and software.

How ADATA use information

We may use information we collect for the purposes below:

  • To fulfill your orders
  • To obtain customer feedback and to analyze user experience for the purpose of development and evaluation of new services and devices.
  • To fulfill the sign-up process of XPG Member account or device registration.
  • To deliver and fulfill any requests made by you, including but not limited to, providing information and documentation regarding purchases such as delivering purchase invoices or proof of purchase.
  • To process and fulfill any subscriptions you have signed up for, including ADATA eDMs or newsletters to keep you up to date with the latest news, promotions and upcoming events. You may unsubscribe it at any time with no charge.
  • To send you important notifications, such as communications about changes to our terms, conditions and policies. Because of the importance of the communications, you may not opt out of receiving these communications.
  • To verify your identity, deliver campaign entries and rewards, provide shuttle services and cover you with insurance if it is a necessity when you enter our events or contests.
  • To provide you with marketing communications and advertising that we believe may be of interest of you.
  • To respond to customer support requests, such as product repair requests and respond to your questions.
  • To provide you with our customer care and customer satisfaction survey for user experience analysis.
  • Any other purposes with your consent.

Retention of information

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We will also by your request to delete your Information collected by ADATA.

To whom ADATA disclose your information

Your information will not be disclosed to any third parties without the following exceptions:

Your Consent

We will only disclose or share your information to other third parties with your consent.

Business Partners

We may disclose hashed and anonymized information to our business partners, for example, business partners who provide data analytics services or advertisings and marketing communications based on the hashed and anonymized information.

Service Providers

We may disclose and share your information to our service providers that provide services for or on behalf of us, for instance, service providers assist us with sending marketing communications, providing customer support, delivering purchases and billing. These service providers shall only use your information in compliance with our instruction and with the scope of the purposes hereof; ADATA ensures that all of our service providers strictly comply with the Privacy Policy.


ADATA may be obligated to disclose your personal information to certain authorities or other third parties pursuant to mandatory law or court order(s). ADATA may also disclose or otherwise process your personal information in accordance with applicable law to defend ADATA’s legitimate interests, for example, in civil, criminal or administrative procedures.

For legal, protection, security purposes

We may disclose or share your information with third parties for legal or security purposes:

  • To the extent it is required by applicable laws or regulations or competent governmental or judicial authorities, necessary to establish or preserve a legal claim or defense, or necessary to prevent fraud or other illegal activities.
  • To protect the rights, property or safety of ADATA, our service providers, customers or the public, as required or permitted by law.

International transfers of your information

You understand and consent to the transfer, storage, use or process of your information to ADATA and any of its affiliated companies, service providers who may be located in a different country to you. All said transfer, storage, or process of your information, shall be subject to the Privacy Policy and applicable laws on privacy protection and personal information security.

Cookies and similar technologies

ADATA uses cookies and similar technologies, such as web beacons to provide our SERVICE: Cookies are small text files placed on your devices to personalize your user experience on our SERVICE. Cookies will not collect information that identifies you:

  • Sign-up and authentication: We use cookies to store your unique sign-up ID number and authentication information on your device. Cookies allow you to visit and move from page to page within our SERVICE without having to log in again on subsequent visits.
  • Storing your preferences and settings: Cookies maintain your settings and preferences on your devices, such as your preferred language or location; by storing the settings in cookies, it is not a necessity to reapply your preferences and settings each time you visit our SERVICE.
  • Analytics: We use cookies to count the number and length of your visit in our SERVICE as well as which part or features you visit the most as well. This information helps us analyze the performance and operation of our SERVICE to improve performance and develop new features, functions and services.
  • Advertising: We use cookies to collect data about your use in our SERVICE and identify your interests, such as the advertisings you have viewed. ADATA, and our business partners, use this data so that we can provide advertising that is most relevant to you.

Manage Your Information

We want to help you keep your information accurate. You may view and change your information by logging in your XPG Member account and editing your account information.

Whenever you use our SERVICE, we strive to maintain the accuracy of your data and protect your information against any accidental or malicious destruction. We will accommodate your requests regarding your data; however, we may not be able to fulfill all your requests in the following circumstances:

  • As required or permitted under application laws;
  • For legitimate business purposes;
  • Unreasonably repetitive requests that require disproportionate technical efforts and resources, for example, developing a new system or fundamentally changing the current practices;
  • Potentially risks on the privacy of others;

Minor’s Privacy

We do not knowingly collect information from a minor under the age of thirteen (13), or equivalent minimum age in the relevant jurisdiction, without parental consent.

If you are a minor, please seek parental consent before your use of our SERVICE. You may submit your information with parental consent to us only. Your parents (or guardian) can revoke any consent previously given, request for access, correction, block or deletion of the information at all times.

Sensitive Personal Information

ADATA will never ask you to provide sensitive information such as information about your medical or health records, political or religious beliefs, criminal offences (alleged, or committed), criminal conviction background, sexual orientation, sexual history, behavior or genetic information. Please refrain from providing us with such information.

Your Rights

In case you wish to know what personal information we hold about you, or you wish to revise or delete any personal information, or if you wish us to cease sending you promotional or direct marketing materials, you may contact us at However, ADATA may need to identify you and to ask for additional information in order to be able to fulfill such requests. Please also note that applicable law may contain restrictions and other provisions that relate to your above rights.

Changes to Privacy Policy

ADATA reserves the right to amend the Policy as it deems it is necessary. Any changes in the Policy will be announced on the ADATA website. Your use of ADATA’s website after such change confirms your agreement to any revised Policy.